BWCreative

The role of a designer is distinct from any other artist. Designers take elements from other disciplines (photos, type, drawings, illustrations, etc.) and present them in a clear, logical fashion with the result of a strong message. So it makes sense that the better quality of materials provided to a designer, the more inspiring he or she is to create great work. Read more.. »

Campaigns present different challenges than stand-alone pieces. For starters, each piece in a campaign, whether it be an ad, a marketing endeavor, or, as in this case, an event promotion, bears a portion of the overall responsibility. In stand-alone pieces, you have one shot to get the message across. What you say has to appeal to a broad audience. In a campaign, each piece is responsible for a segment of the audience. This project promoted a three-day grand opening event for a new art and jewelry gallery in Memphis, TN. Each day targeted a distinct audience. Read more.. »

Casey Jones was a heroic train conductor who sacrificed his own life to save all of the passengers on his speeding train when it collided with a stalled freight train in 1900. Jones was originally from Jackson, Tennessee, so it would be fitting for a tourist attraction to be established in his name. Casey Jones Village and BWCreative began a working relationship in late April of 2009. One of the many projects commissioned was a logo for the Casey Jones Historical Fund. Read more.. »