Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Read more.. »

@lukepruett Beware of reservations for the Triplehorns . - posted on 25/08/2010 15:27:03
Umm, I'm watching yellow leaves fall from trees from my office window. - posted on 25/08/2010 08:36:26
RT @Vonster: Facebook history. LOL http://twurl.nl/80emc1 - posted on 20/08/2010 10:32:14
There is a breeze in Jackson today. Is it too early to start thinking about autumn? - posted on 20/08/2010 08:26:16
I posted 3 photos on Facebook in the album "Marketing" http://fb.me/syBKcQeK - posted on 18/08/2010 15:25:19