Right Choices of West Tennessee is an non-profit organization which educates high school students on the virtues of  abstinence. To support fundraising efforts, I was asked to develop a series of promotional material informing prospective donors of the organization’s mission. I took the opportunity to think a bit outside of my normal approach to projects.
Although I love designing logos for friends, they always take 10x longer to complete. A third of the reason for this is that logos take a long time to design for anyone. Logos are deceptively simple. Another third of the reason is that I tend to be a perfectionist on logos because this is what a business builds its identity on. The last third of the reason for taking so long on friends’ logo projects is the worst reason of all: they’re my friends. Poor Aaron had to wait a long time for me to finish a logo for his photography business. Read more.. »
The Bivocational and Small Church Leadership Network needed an updated logo for their web site, letterhead, and other official materials. The purpose of the organization is to encourage dual-vocational pastors in the difficult challenges their callings present. They needed a logo that represented the tensions unique to their calling. Read more.. »
