BWCreative

Campaigns present different challenges than stand-alone pieces. For starters, each piece in a campaign, whether it be an ad, a marketing endeavor, or, as in this case, an event promotion, bears a portion of the overall responsibility. In stand-alone pieces, you have one shot to get the message across. What you say has to appeal to a broad audience. In a campaign, each piece is responsible for a segment of the audience. This project promoted a three-day grand opening event for a new art and jewelry gallery in Memphis, TN. Each day targeted a distinct audience. Read more.. »

Casey Jones was a heroic train conductor who sacrificed his own life to save all of the passengers on his speeding train when it collided with a stalled freight train in 1900. Jones was originally from Jackson, Tennessee, so it would be fitting for a tourist attraction to be established in his name. Casey Jones Village and BWCreative began a working relationship in late April of 2009. One of the many projects commissioned was a logo for the Casey Jones Historical Fund. Read more.. »

I am no scientist. I am an artist. I like the way things look and beyond simple curiosity, I’m not too interested in knowing why things look the way they do. A web designer is a little different. By default, a web designer must predict why things look the way they do before they make things at all. I’m afraid my curiosity got the best of me, though, and I took on the task of creating this e-newsletter for a political group in Mississippi. Read more.. »

I don’t know if it could be any worse. A logo made up of clip art and Papyrus! Indigenous Outreach International is a mission organization that raises support for indigenous missionaries abroad. It is a small organization but that doesn’t mean they shouldn’t have a brand to be proud of. Read more.. »

It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »

I love to promote things. I’ve been known to go to the trouble of creating a marketing campaign for a neighborhood block party. One great thing about promoting events or programs is that, generally speaking, they are short lived. There is a freedom in designing such applications that does not exist in, say, a branding project. Read more.. »

While working as art director of VIP City Magazines I had designed many ads for customers. Most assignments involved taking a low resolution logo and blowing it up 200-300%, adding starbursts, cramming 400-500 words into a 4 inch square (while keeping the type at a legible size, of course), bolding the type, bolding it more (adding an underline for emphasis), and making the logo just a little bigger. You get the idea. Read more.. »

The restaurant concept: based on a flight of wine, all entrees, desserts, drinks, salads, and soups are served in three small portions rather than a single large plate/glass. This gives each customer a unique dining experience by offering a variety of tastes. Instead of ordering a particular cut of fish, you order the fish flight and enjoy three cuts. The wine flights come with educational notes describing the wine and their origins. Read more.. »

I love magazine designs so it is no surprise that the little in-flight magazines on airplanes find their way onto my snack tray and eventually into my carry-on. When Flight Restaurant & Wine Bar owner Russ Graham said he wanted his lunch menu to resemble an in-flight magazine’s flight pattern chart, I had an immediate picture in my head of what to do. Read more.. »