I’ve been designing a lot of invitations lately. The nice thing about designing invitations for events such as wedding showers is that there is no pressure to sell a product or service. Basically, you can pretty much design the first thing that pops in your head. Chances are, it’s going to work. Because you’re not targeting a demographic, there are less politics involved. This opens a lot of creative possibilities and I can explore new genres.
My friends Matt and Casey got married earlier this year. My wife hosted Casey’s wedding shower and asked me to “design something real quick.” She had planned a shower where all guests would bring a recipe to help the bride jump start her domestic arsenal. Of course, this brought to mind the idealistic housewife from the 1950’s. Also appropriate to that genre was the orange and aqua color combination employed in the design. To top it all off, I tried “baking-in” the imperfections of screen printing into the design. If you look closely, you can see how some of the lettering is a little offset from the background. The final printed product was a 3×5 card to mimic an index card (ya know, for recipes). You may even be able to see the light blue and red rules in the background.