My friends Matt and Casey got married earlier this year. My wife hosted Casey’s wedding shower and asked me to “design something real quick.” She had planned a shower where all guests would bring a recipe to help the bride jump start her domestic arsenal. Of course, this brought to mind the idealistic housewife from the 1950′s. Also appropriate to that genre was the orange and aqua color combination employed in the design. To top it all off, I tried “baking-in” the imperfections of screen printing into the design. If you look closely, you can see how some of the lettering is a little offset from the background. The final printed product was a 3×5 card to mimic an index card (ya know, for recipes). You may even be able to see the light blue and red rules in the background.

Casey Brewer Wedding Shower Invitation

Casey Brewer Invitation Detail

Because the dinner menus were pretty stark, I used this opportunity to show Flight’s clientele that the Memphis restaurant knew how to have a good time. The color scheme keeps the design grounded in that “airline blue,” color. The colors from the logo were incorporated for a splash of color. Each dish categories are color-coded and easy to navigate through. The dishes are identified by their respective cities giving the customer the unique experience of pairing a location with a menu item. 

“I want the customers to feel like they’ve taken a flight out of Memphis by the time they are done eating,” said Russ Graham, the restaurant’s owner. To the extent a menu can help his cause, I think we achieved  what we were after.

I highly recommend Flight Restaurant & Wine Bar for those looking for a unique dining experience in the Memphis area. While you’re there, try the chocolate dessert flight and tell them I said hi.