Right Choices of West Tennessee is an non-profit organization which educates high school students on the virtues of abstinence. To support fundraising efforts, I was asked to develop a series of promotional material informing prospective donors of the organization’s mission. I took the opportunity to think a bit outside of my normal approach to projects.
Although I love designing logos for friends, they always take 10x longer to complete. A third of the reason for this is that logos take a long time to design for anyone. Logos are deceptively simple. Another third of the reason is that I tend to be a perfectionist on logos because this is what a business builds its identity on. The last third of the reason for taking so long on friends’ logo projects is the worst reason of all: they’re my friends. Poor Aaron had to wait a long time for me to finish a logo for his photography business. Continue reading
The Bivocational and Small Church Leadership Network needed an updated logo for their web site, letterhead, and other official materials. The purpose of the organization is to encourage dual-vocational pastors in the difficult challenges their callings present. They needed a logo that represented the tensions unique to their calling. Continue reading
A few months ago I was approached by the Starnes Group to design a campaign identity for the SpeakUp College Tour presented by Kyros Entertainment. The tour is designed to present brands such as Tyndale, Nav Press, LifeWay, Intervarsity, CCM, One campaign, The House Studio, Kerusso, Provident, EMI, Light Gives Heat, and more to students at Christian colleges. Continue reading
Overhauling an entire publication has been a long-time desire of mine. Although I have worked for nearly all of the VIP magazines over the last several years, I’ve not had the chance to reconsider each nook-and-cranny of the design. This November, I had that opportunity with VIP Memphis Magazine. Here are some of the changes and creative decisions that were made. Continue reading
I’ve been designing a lot of invitations lately. The nice thing about designing invitations for events such as wedding showers is that there is no pressure to sell a product or service. Basically, you can pretty much design the first thing that pops in your head. Chances are, it’s going to work. Because you’re not targeting a demographic, there are less politics involved. This opens a lot of creative possibilities and I can explore new genres. Continue reading
Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Continue reading
The role of a designer is distinct from any other artist. Designers take elements from other disciplines (photos, type, drawings, illustrations, etc.) and present them in a clear, logical fashion with the result of a strong message. So it makes sense that the better quality of materials provided to a designer, the more inspiring he or she is to create great work. Continue reading
Campaigns present different challenges than stand-alone pieces. For starters, each piece in a campaign, whether it be an ad, a marketing endeavor, or, as in this case, an event promotion, bears a portion of the overall responsibility. In stand-alone pieces, you have one shot to get the message across. What you say has to appeal to a broad audience. In a campaign, each piece is responsible for a segment of the audience. This project promoted a three-day grand opening event for a new art and jewelry gallery in Memphis, TN. Each day targeted a distinct audience. Continue reading