BWCreative

One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Read more.. »

The role of a designer is distinct from any other artist. Designers take elements from other disciplines (photos, type, drawings, illustrations, etc.) and present them in a clear, logical fashion with the result of a strong message. So it makes sense that the better quality of materials provided to a designer, the more inspiring he or she is to create great work. Read more.. »

Campaigns present different challenges than stand-alone pieces. For starters, each piece in a campaign, whether it be an ad, a marketing endeavor, or, as in this case, an event promotion, bears a portion of the overall responsibility. In stand-alone pieces, you have one shot to get the message across. What you say has to appeal to a broad audience. In a campaign, each piece is responsible for a segment of the audience. This project promoted a three-day grand opening event for a new art and jewelry gallery in Memphis, TN. Each day targeted a distinct audience. Read more.. »

Casey Jones was a heroic train conductor who sacrificed his own life to save all of the passengers on his speeding train when it collided with a stalled freight train in 1900. Jones was originally from Jackson, Tennessee, so it would be fitting for a tourist attraction to be established in his name. Casey Jones Village and BWCreative began a working relationship in late April of 2009. One of the many projects commissioned was a logo for the Casey Jones Historical Fund. Read more.. »

I am no scientist. I am an artist. I like the way things look and beyond simple curiosity, I’m not too interested in knowing why things look the way they do. A web designer is a little different. By default, a web designer must predict why things look the way they do before they make things at all. I’m afraid my curiosity got the best of me, though, and I took on the task of creating this e-newsletter for a political group in Mississippi. Read more.. »

I don’t know if it could be any worse. A logo made up of clip art and Papyrus! Indigenous Outreach International is a mission organization that raises support for indigenous missionaries abroad. It is a small organization but that doesn’t mean they shouldn’t have a brand to be proud of. Read more.. »

It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »

I love to promote things. I’ve been known to go to the trouble of creating a marketing campaign for a neighborhood block party. One great thing about promoting events or programs is that, generally speaking, they are short lived. There is a freedom in designing such applications that does not exist in, say, a branding project. Read more.. »

While working as art director of VIP City Magazines I had designed many ads for customers. Most assignments involved taking a low resolution logo and blowing it up 200-300%, adding starbursts, cramming 400-500 words into a 4 inch square (while keeping the type at a legible size, of course), bolding the type, bolding it more (adding an underline for emphasis), and making the logo just a little bigger. You get the idea. Read more.. »

The restaurant concept: based on a flight of wine, all entrees, desserts, drinks, salads, and soups are served in three small portions rather than a single large plate/glass. This gives each customer a unique dining experience by offering a variety of tastes. Instead of ordering a particular cut of fish, you order the fish flight and enjoy three cuts. The wine flights come with educational notes describing the wine and their origins. Read more.. »