BWCreative

It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »

I love to promote things. I’ve been known to go to the trouble of creating a marketing campaign for a neighborhood block party. One great thing about promoting events or programs is that, generally speaking, they are short lived. There is a freedom in designing such applications that does not exist in, say, a branding project. Read more.. »

While working as art director of VIP City Magazines I had designed many ads for customers. Most assignments involved taking a low resolution logo and blowing it up 200-300%, adding starbursts, cramming 400-500 words into a 4 inch square (while keeping the type at a legible size, of course), bolding the type, bolding it more (adding an underline for emphasis), and making the logo just a little bigger. You get the idea. Read more.. »

The restaurant concept: based on a flight of wine, all entrees, desserts, drinks, salads, and soups are served in three small portions rather than a single large plate/glass. This gives each customer a unique dining experience by offering a variety of tastes. Instead of ordering a particular cut of fish, you order the fish flight and enjoy three cuts. The wine flights come with educational notes describing the wine and their origins. Read more.. »

I love magazine designs so it is no surprise that the little in-flight magazines on airplanes find their way onto my snack tray and eventually into my carry-on. When Flight Restaurant & Wine Bar owner Russ Graham said he wanted his lunch menu to resemble an in-flight magazine’s flight pattern chart, I had an immediate picture in my head of what to do. Read more.. »