The Bivocational and Small Church Leadership Network needed an updated logo for their web site, letterhead, and other official materials. The purpose of the organization is to encourage dual-vocational pastors in the difficult challenges their callings present. They needed a logo that represented the tensions unique to their calling.
The dual-vocational pastor has two workplaces: the church and the “other office.” I envisioned the steeple of a church as the central graphic element of the logo but that didn’t represent the other side of the coin. As I contemplated a solution I imagined an office building. Putting these two objects came together nicely as I explored a three-quarter view of the steeple and revealed an office building on the other side. The steeple and cross at the top imply the overarching purpose of both vocations. To finish the concept out, I illuminated the church side to suggest the beacon-like aspect of ministry: no matter which side on which one stands, the ministry of the pastor shines bright.