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Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
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One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Read more.. »
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Campaigns present different challenges than stand-alone pieces. For starters, each piece in a campaign, whether it be an ad, a marketing endeavor, or, as in this case, an event promotion, bears a portion of the overall responsibility. In stand-alone pieces, you have one shot to get the message across. What you say has to appeal to a broad audience. In a campaign, each piece is responsible for a segment of the audience. This project promoted a three-day grand opening event for a new art and jewelry gallery in Memphis, TN. Each day targeted a distinct audience. Read more.. »
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I am no scientist. I am an artist. I like the way things look and beyond simple curiosity, I’m not too interested in knowing why things look the way they do. A web designer is a little different. By default, a web designer must predict why things look the way they do before they make things at all. I’m afraid my curiosity got the best of me, though, and I took on the task of creating this e-newsletter for a political group in Mississippi. Read more.. »
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While working as art director of VIP City Magazines I had designed many ads for customers. Most assignments involved taking a low resolution logo and blowing it up 200-300%, adding starbursts, cramming 400-500 words into a 4 inch square (while keeping the type at a legible size, of course), bolding the type, bolding it more (adding an underline for emphasis), and making the logo just a little bigger. You get the idea. Read more.. »
About Ben Williams
I am a freelance graphic designer from Jackson, Tennessee, USA. With a decade of experience in the creative professional field, I offer my clients a collaborative working relationship that results in effective visual communications. My training in fine arts, digital design, and desktop publishing mixed with my experience in information management, project management, and business administration qualify me to provide a range of services to a diverse client base. Send me an Email to discuss how my services could meet your needs.