Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »

@lukepruett Beware of reservations for the Triplehorns . - posted on 25/08/2010 15:27:03
Umm, I'm watching yellow leaves fall from trees from my office window. - posted on 25/08/2010 08:36:26
RT @Vonster: Facebook history. LOL http://twurl.nl/80emc1 - posted on 20/08/2010 10:32:14
There is a breeze in Jackson today. Is it too early to start thinking about autumn? - posted on 20/08/2010 08:26:16
I posted 3 photos on Facebook in the album "Marketing" http://fb.me/syBKcQeK - posted on 18/08/2010 15:25:19