I’ve been designing a lot of invitations lately. The nice thing about designing invitations for events such as wedding showers is that there is no pressure to sell a product or service. Basically, you can pretty much design the first thing that pops in your head. Chances are, it’s going to work. Because you’re not targeting a demographic, there are less politics involved. This opens a lot of creative possibilities and I can explore new genres. Read more.. »
One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Read more.. »
I love to promote things. I’ve been known to go to the trouble of creating a marketing campaign for a neighborhood block party. One great thing about promoting events or programs is that, generally speaking, they are short lived. There is a freedom in designing such applications that does not exist in, say, a branding project. Read more.. »
