I love magazine designs so it is no surprise that the little in-flight magazines on airplanes find their way onto my snack tray and eventually into my carry-on. When Flight Restaurant & Wine Bar owner Russ Graham said he wanted his lunch menu to resemble an in-flight magazine’s flight pattern chart, I had an immediate picture in my head of what to do.
Because the dinner menus were pretty stark, I used this opportunity to show Flight’s clientele that the Memphis restaurant knew how to have a good time. The color scheme keeps the design grounded in that “airline blue,” color. The colors from the logo were incorporated for a splash of color. Each dish categories are color-coded and easy to navigate through. The dishes are identified by their respective cities giving the customer the unique experience of pairing a location with a menu item.
“I want the customers to feel like they’ve taken a flight out of Memphis by the time they are done eating,” said Russ Graham, the restaurant’s owner. To the extent a menu can help his cause, I think we achieved what we were after.
I highly recommend Flight Restaurant & Wine Bar for those looking for a unique dining experience in the Memphis area. While you’re there, try the chocolate dessert flight and tell them I said hi.
Tags: branding, collateral, Flight, logo, menu, Miscellaneous
