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Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
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Casey Jones was a heroic train conductor who sacrificed his own life to save all of the passengers on his speeding train when it collided with a stalled freight train in 1900. Jones was originally from Jackson, Tennessee, so it would be fitting for a tourist attraction to be established in his name. Casey Jones Village and BWCreative began a working relationship in late April of 2009. One of the many projects commissioned was a logo for the Casey Jones Historical Fund. Read more.. »
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I don’t know if it could be any worse. A logo made up of clip art and Papyrus! Indigenous Outreach International is a mission organization that raises support for indigenous missionaries abroad. It is a small organization but that doesn’t mean they shouldn’t have a brand to be proud of. Read more.. »
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It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »
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I love magazine designs so it is no surprise that the little in-flight magazines on airplanes find their way onto my snack tray and eventually into my carry-on. When Flight Restaurant & Wine Bar owner Russ Graham said he wanted his lunch menu to resemble an in-flight magazine’s flight pattern chart, I had an immediate picture in my head of what to do. Read more.. »
About Ben Williams
I am a freelance graphic designer from Jackson, Tennessee, USA. With a decade of experience in the creative professional field, I offer my clients a collaborative working relationship that results in effective visual communications. My training in fine arts, digital design, and desktop publishing mixed with my experience in information management, project management, and business administration qualify me to provide a range of services to a diverse client base. Send me an Email to discuss how my services could meet your needs.