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A few months ago I was approached by the Starnes Group to design a campaign identity for the SpeakUp College Tour presented by Kyros Entertainment. The tour is designed to present brands such as Tyndale, Nav Press, LifeWay, Intervarsity, CCM, One campaign, The House Studio, Kerusso, Provident, EMI, Light Gives Heat, and more to students at Christian colleges. Read more.. »
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I’ve been designing a lot of invitations lately. The nice thing about designing invitations for events such as wedding showers is that there is no pressure to sell a product or service. Basically, you can pretty much design the first thing that pops in your head. Chances are, it’s going to work. Because you’re not targeting a demographic, there are less politics involved. This opens a lot of creative possibilities and I can explore new genres. Read more.. »
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Taking on the task of developing an entire identity system for a company can be a daunting and difficult task. Nonetheless, it can be one of the most rewarding exercises in blending creativity with discipline. Most clients can’t afford to drag that process out over long periods of time. However, with a little patience, a strong identity can be built over a series of projects without bottlenecking the process in a design studio.
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One of the first projects I did for Casey Jones Village was a promotional campaign for the grand opening of their train museum. I have seen my fair share of grand openings and they are generally not very impressive. At best, they tend to be an admirable effort. That is, until this museum opened. I was overwhelmed by the energy and excitement of everyone present. That is the kind of energy and excitement that inspires me to rush into the studio and get back to work. Read more.. »
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I don’t know if it could be any worse. A logo made up of clip art and Papyrus! Indigenous Outreach International is a mission organization that raises support for indigenous missionaries abroad. It is a small organization but that doesn’t mean they shouldn’t have a brand to be proud of. Read more.. »
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It began as bug-a-BOO but that name was already taken. The product was a ring sling that moms could carry their babies in. The entrepreneur is my wife. We settled on the name bug-a-ROO because the slings actually resemble a kangaroo’s pouch. Anyway, we thought it was pretty clever and we had already started calling our new little boy bug-a-boo. It stuck and she’s been making the things (+other baby products) for over a year now. Read more.. »
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I love to promote things. I’ve been known to go to the trouble of creating a marketing campaign for a neighborhood block party. One great thing about promoting events or programs is that, generally speaking, they are short lived. There is a freedom in designing such applications that does not exist in, say, a branding project. Read more.. »
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While working as art director of VIP City Magazines I had designed many ads for customers. Most assignments involved taking a low resolution logo and blowing it up 200-300%, adding starbursts, cramming 400-500 words into a 4 inch square (while keeping the type at a legible size, of course), bolding the type, bolding it more (adding an underline for emphasis), and making the logo just a little bigger. You get the idea. Read more.. »
About Ben Williams
I am a freelance graphic designer from Jackson, Tennessee, USA. With a decade of experience in the creative professional field, I offer my clients a collaborative working relationship that results in effective visual communications. My training in fine arts, digital design, and desktop publishing mixed with my experience in information management, project management, and business administration qualify me to provide a range of services to a diverse client base. Send me an Email to discuss how my services could meet your needs.